Cluttered pages of text and images, animated “under construction” gifs and i-frame navigations are a thing of the past. Web buttons through the yearsĪs we know, web design has changed quite a bit over the decades. But as our attention continues to wax and wane depending on the devices we use or the information we’re seeking, it’s more important than ever to design buttons that align with user expectations. They lead us through journeys and direct us to the next steps we need. So where do buttons fit into this equation?įrom websites to apps, buttons can be found everywhere. And experts predict that our attention span these days is even shorter than that of a goldfish - around 8.25 seconds.
According to Jakob Nielsen and the Nielsen Norman Group, users read approximately 20-28% of a web page when seeking information, and Nielsen believes 20% is more likely.
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